The internet has been buzzing with anticipation for the new movie Snakes on a Plane. I have seen the FARK comments and other internet references related to Snakes on a Plane so I knew about the movie. I was not really planning on attending the flick. But something really fun did happen a couple of days ago. I got a call from Sam L. Jackson. He started with “Mike! This is Samuel L. Jackson…” He proceeded to tell me to go to the movie with one of my friends who he also named. Mr. Jackson also had details about my life that he used in the conversation like “stop playing around with your computers at work, and stop obsessing about your kids and go see this movie”. Turns out all of this is one of the best executed marketing campaigns I have seen. The guys at varitalk have setup a site where you can send a partially personalized message to a friend via Sam Jackson’s voice. In order to customize the message you provide market information like what type of job, what type of hobbies, and the email or phone number of the receiver. But to offset all of this marketing-big-brother-type-stuff they made something that is fun and really quite cool.
